Brand identity is granted to trademark owners who have registered their trademark by the Presidency of the Brand Name Center and have met the criteria for obtaining Trusted Of Brand Name Certificate (GUMİB-TOBNC). Brand identity is an indication that the trademark has been legally registered and that the trademark has obtained Trusted Of Brand Name Certificate (GUMİB-TOBNC) issued by the Brand Name Center. In other words, brand identity not only brings trust to brands, but also helps brands gain reputation, prestige and significant profits.