Brand strategies involve a series of studies. There is more than one answer to the question “What is a brand strategy / What are brand strategies?” Examples of branding strategies can be discussed by studying brands at the national level and around the world. Every major brand has its own branding strategies. International brands can be given as examples. Brand positioning strategies go beyond creating a brand and include issues such as its place in people’s minds and its position in the market. It refers to questions such as who the brand is attracted to, what the brand is, and where it can be sold. (Brand strategies pdf, Brand strategies ppt).