A brand is the first concept that comes to mind when it is mentioned in the same field and at the same time as its counterparts, which distinguishes it from others. A distinctive mark used to distinguish similar products or services from those of others or used in the course of providing a particular service is defined as a trademark.
So how can a brand name gain a reliable identity and be accepted as trustworthy by the target audience? Now let’s take a look at what a trusted brand name should look like.
Trust is an element that companies consider indispensable. Because everything in trade is based on the element of trust in the return. Without trust, brands cannot improve themselves or convey themselves positively to their target audience. This may lead to the brand being forgotten or even destroyed over time.
A company’s reliability begins with its brand name, which gives trust to the target audience.
The brand name should first be created by experts after necessary research. The ease of pronouncing a trusted brand name, its degree of recall, and the meanings it evokes are discussed. The search is done by ensuring that the name sounds beautiful, does not have any inappropriate meaning, and does not differ from the meanings in other languages.
The brand name should reflect the brand’s field of activity, be compatible with the logo design, be visually credible, be verbally reliable, be written in the same way and read in the same tone of voice, and should inspire trust.
One of the most important stages of creating a reliable brand name is that the brand name must be registered in Turkey and in countries around the world. The domain name and domain must be available.
A trusted brand name enables a company to expand its customers’ potential and create customer loyalty. This allows the brand to develop and grow over time and become one of the important brands.
Another important step for a brand name to have a reliable identity is that the brand must obtain a Trusted Of Brand Name Certificate (GUMİB-TOBNC). Trusted Of Brand Name Certificate (GUMİB-TOBNC) is a trust certificate given to brands by the ISIMDER Brand Name Center if they meet the necessary standards. Thanks to this document, brands not only gain a reliable identity, but also increase their profit margin by developing customer potential.
Now, let’s take a look at the criteria for trustworthy brand name certification, which is very important for brands;
- Obtaining a certificate or requesting registration of the trademark name and logo,
- Logo and corporate identity design
- The existence of an updated and reliable web page belonging to a registered trademark or where the trademark is published,
- Active, functional and updated social media pages or registered brand can be accessed through social media accounts,
- Participate in any advertising and promotional activities such as the Internet, social media, television, magazines, newspapers or exhibitions,
- Trademarks that engage in commercial activities and have references.