Our company, which provides services in the field of elevator manufacturing, chose us to institutionalize, brand and create a global brand name. We wanted to create a global brand name focused on elevators, energy and safety for a company that provides all services in the field of elevator manufacturing, repair, maintenance, overhaul and spare parts.
For a company that has taken branding and institutionalization steps, global brand name expert BayKanber considered the “Polifta” trademark to be suitable for branding and suitable for use on the global stage.
The most appropriate brand name was determined by considering the services provided during the brand name creation phase. Care was taken to ensure that it was a trade name that could be used globally, and a professional study was conducted by ensuring that the brand name was compatible with the logos, slogans, and corporate works. It has been confirmed that it is different from similar brand names. During the brand name research phase, research was conducted and opinions were received. During the process of identifying a brand name, a study was conducted according to the criteria for finding a brand name. The brand name was considered easy to pronounce, easy to remember and pronounced the same way in all languages.
It is ensured that the logo design and global brand name created are compatible. The logo design is also designed to represent the brand’s mission. The trademark has been registered and protected.