When it is mentioned in the same field and at the same time as similar fields, the first concept that comes to mind is branding. A distinctive mark used to distinguish similar products or services from those of others or used in the course of providing a particular service is defined as a trademark. Together, words, numbers, letters, shapes, the shape of a product or its packaging and its presentation are considered trademarks. A brand is a real estate value in people’s minds that no one else can carry. Branding should be like your global currency! Its authenticity must be accepted throughout the world! Trademark protection is a system that protects trademark owners who use trademarks in their products or services. The purpose of registering a trademark is to take advantage of the protection provided by private law. In cases where an application is filed for an unregistered trademark used by someone else or registered by someone who is not the owner of the right, the true owner of the trademark right has the right to object or cancel the registration by filing a lawsuit. The most important issue to consider when choosing a brand to use for any product is that the chosen brand is different from other brands. The most important issue during trademark registration is choosing the trademark and determining the goods or services to be covered by the trademark registration. The trademark must be clearly different from trademarks registered or used by others. Since the protection afforded by trademark registrations is limited to the trademark to be registered and the goods on which the trademark is to be used, the list of goods (products, goods) must be prepared in accordance with the actual subject matter of the business. It must also be taken into account that the trademark must be used on goods included in the list of goods within five years from the date of registration, and that the trademark can be canceled by the court upon request for goods on which it was not used.