Although the brand name finder software seems practical, it may not produce correct results. Since a brand name may not be the first and only name, it may be the same as the brand name of other companies. Therefore, the existing brand name should be analyzed within the framework of eligibility criteria. The brand name suggestions put forward must be examined one by one and it must be kept in mind that they have passed through all the stages. Examples of brand names should be chosen from problem-free brands rather than well-known brands. As mentioned before, when creating a list of brand names, care must be taken to collect words that meet the criteria for being a brand name. Creative brand names mean promising brand names with an exceptional high impact. Creating a business name is not a simple task as it seems, but it determines the present and future of the company or brand. When you type “looking for a brand name” into search engines, you may not be shown a brand name that meets all the criteria, but just a word suggestion. But there is no continuation of this. Using it is harmful to the company. Apps like free software to find company names are meant to save the day and are hurting the future of companies. Therefore, you should avoid ready-made programs and applications and create a business name by working personally.