“Misbili, the new tasting stop for chicken lovers”

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The company, which continues to be active in the field of fast food, especially chicken dishes, has chosen us to become a global and trusted brand in the field of institutionalization, branding and growth. We prepared professional brand buddy work with our expert team members and completed brand name and logo design, corporate identity studies and trademark registration processes. At the same time, we ensured the institutionalization of the brand and gained a reliable identity by introducing Trusted Of Brand Name Certificate (GUMİB-TOBNC), which guarantees the reliability of the brand.

In this process, with the professional support of BayKanber, the brand name Misbili was determined, which can be used globally.

The most appropriate brand name was determined by considering the services provided during the brand name creation phase. Care was taken to ensure that it was a trade name that could be used globally, and a professional study was conducted by ensuring that the brand name was compatible with the logos, slogans, and corporate works. During the process of identifying a brand name, a study was conducted according to the criteria for finding a brand name. It was taken into account that the brand name should be easy to pronounce, easy to remember, and said in the same tone of voice in all languages.

We visited the Misbili brand we created and had a conversation about the brand name and how much the target audience is influenced by the brand name, and we once again witnessed how important the brand name is to the company.

We would like to thank our brand friend for choosing us in the process of creating a global brand name, conducting corporate identity studies and branding consulting, and we wish them continued success.