New Corporate Brand in Bearings

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We have been chosen by ARK BILYA, a well-established company in the bearing field

(Bearing) for many years, to obtain a new corporate look and brand and create a second sub-brand.

In this process, with the professional support of global brand expert BayKanber, it was decided to use the Powilya brand, which will be a sub-brand of ARK BILYA, which can be used globally. We have taken important steps towards becoming a global brand by working on a new logo and corporate identity for ARK BILYA.

The most appropriate trade name for the Powilya brand was determined taking into account the services provided during the trade name creation phase. Care was taken to ensure that it was a trade name that could be used globally, and a professional study was conducted by ensuring that the brand name was compatible with the logos, slogans, and corporate works. It has been confirmed that it is different from similar brand names. During the brand name research phase, research was conducted and opinions were received. During the process of identifying a brand name, a study was conducted according to the criteria for finding a brand name. It was taken into account that the brand name should be easy to pronounce, easy to remember, and said in the same tone of voice in all languages.

We completed the brand name, logo design, corporate identity studies and trademark registration processes by providing professional work to our brand friend Abdul Rahim Bey. At the same time, we ensured that the brand was institutionalized and gained a reliable identity by introducing Trusted Of Brand Name Certificate (GUMIB-TOBNC), which guarantees the reliability of the brand.