The staple food supplier Ortabii has become a brand with BayKamber In order to make the branding and institutionalization steps, the company that provides organic and natural flavors to staple foods has received the professional support of the international brand name BAYKAMBER expert in the process, and the “Ortabii” brand, which can be used in The global arena, identified. Considering the services provided during the brand name creation phase, the most appropriate brand name was determined. Care has been taken to be a brand name that can be used in the global arena, and a professional study has been carried out by making sure that the brand name is compatible with the logos, slogan and corporate business. It has been confirmed that it is different from similar brand names. The search was conducted during the brand name research phase, and opinions were received. In the process of determining the brand name, a study was conducted according to the criteria for finding the brand name. It was taken into account that the brand name is easy to pronounce in every language and attractive. The compatibility of the global brand name created with the logo design is ensured. The logo design is also designed to represent the brand’s mission. A registered and protected trademark. We would like to extend our endless thanks to the Ortabii brand and wish them success on their way to becoming a global brand.